Digital
I am UI-certified, and love tackling the problem of how to apply a company’s visual branding to their websites and digital products. Most recently I directed the vision and UI for a refreshed Worth.com, leading to 276% user growth and 206% page view growth YOY. I also redesigned the newsletter, leading to an average open rate of 18.45%.
Worth.com Before
Worth.com After
Email Design
I visually directed various email invites, newsletters, and other customer-facing content at Worth. From mockups to full designs, I worked with the web team to create beautiful, branded products.
Motion Graphics 1
I art directed this video that ran on either side of the event venue for the Women and Worth 2020 Summit. The theme of the event was “Power Forward” and I wanted the video to be powerful, and kick ass while still high-end. And, of course, it had to be Women and Worth branded.
Designed by Sandy Pliego
Motion Graphics 2
I art directed this motion graphic that ran as an opener to the Families of Worth weekend retreat in Half Moon Bay, CA. I also concepted the branding for the Families of Worth franchise.
Designed by Sandy Pliego.
Video graphics
I designed and visually directed the graphics for a number of videos for Worth. In this promo for the Women and Worth 2020 Summit, I art directed the logo placement, lower thirds and interstitial cards to be within the Women and Worth brand guidelines.
Stop Motion Video
I art directed and styled this video for Artists Magazine. It became a promo piece for the brand and shows artist Matt Rota urban sketching, using sponsored products.
Shot by Ali Blumenthal
