Amy Petriello is an Art Director living in Northern New Jersey.
For me, the story comes first. Design is simply a way to communicate your message visually. Having a background in both text and imagery, I can successfully concept a holistic plan for your brand to express itself. I particularly love rebranding and relaunching. The challenge of thinking up a new way to solve a problem and freshen up a brand or publication is exciting.
I am an award-winning graphic designer and art director, with over 15 years of experience. My key proficiencies are: Brand design and management; Print and digital content/product design and iteration; Event and Experiential design; Marketing design; Sales materials design
Most recently, I was brand art director for Worth, a media and events company for high net worth individuals, where I conceived and executed a new brand vision for the company. I art directed the UI for a refreshed website and launched two e-newsletters, which led to 276 % user growth and 206% page view growth YOY, and an average newsletter open rate of 18.45%.
I also redesigned the quarterly magazine, which won a Folio Eddie Award for Best Consumer News/General Interest Magazine, and designed sales materials, such as PPTs and sales sheets; events signage for full-scale summits; and marketing design, such as branding guides and logos, social graphics, and email blasts.
My style is beautiful, sophisticated and intelligent, based on modern, graphic shapes and color, and a love of typesetting.
What People Are Saying
"Hands-down, the best and most agreeable designer/art director I've ever worked with."
— Brian Riley, Managing Editor, Fine Art, at F+W Media
"To call Amy an efficient worker is a complete understatement; her ability to pull together gorgeous, functional designs that meet every need is astounding. Amy tackles last-minute projects with the same care and productivity, never letting quality slide and not only meeting expectations but exceeding them by suggesting better layouts, better content and better processes based on her natural eye for design and her years of experience. Every project she touches is made better, and every person she interacts with is made happier. I can't recommend Amy highly enough!"
– Mallory Leonard, Managing Editor, Jewelry, at F+W Media
"An excellent designer, with a strong eye for design and terrific all-around taste."
– Austin Williams, Editor, Fine Art, at F+W Media
"Amy is dedicated to creating beautiful layouts and very professional. She understands deadlines and willing to go the extra mile or 2 to get the job done. Anyone who had her on their stuff would be lucky to work and to know her."
– Julie Lazarus, Art Director at Niche Media