women & Worth brand system

Client
Worth

Year
2020

Role
Art Director

Women & Worth was launched as a new sub-brand under Worth—built to spotlight women leading in wealth, leadership, and impact.

As Art Director, I developed the entire brand system from the ground up—establishing a look and feel that was elegant, powerful, and purpose-driven, while aligning seamlessly with the authority of the parent brand.

My role spanned strategy to execution:

  • Built the full sub-brand identity: logo, color palette, typography, and visual guidelines

  • Designed and art directed the Women & Worth annual magazine issue—from cover to feature spreads

  • Created the brand system for the podcast and social campaigns

  • Led creative for the annual Women & Worth event, including print collateral, digital assets, social campaign, and on-site signage

This identity set the foundation for a high-impact platform—one that carried across editorial, digital, and real-world experiences with consistency and clarity.

Stage setup for Women and Worth Summit with a large screen displaying event details, two beige chairs, a small table with a flower vase, and additional chairs on either side.
A graphic design color palette and font guide for the 'Women and Worth Summit 2020' event, showing navy, periwinkle, camel, and lighter camel colors, with descriptions of font styles, and the summit logo and title at the bottom.
Diagram showing the application of logos to content channels for the Women and Worth initiative. It includes logos for the Summit and Podcast with associated logomarks and text, illustrating branding for 2020
Instagram post about Women and Worth Summit with a blue background, text, and an image of a woman jumping
Instagram post on a smartphone screen promoting an event featuring speakers Sandra Campos and Rebecca Minkoff, with their names and titles displayed.
Digital poster for Women and Worth Summit 2020 on a smartphone screen, with details of the event including date, location, and ticket information
Event flyer on a smartphone screen announcing a women and men allies community event at Nexus Club, New York, on March 5, 2020, with speakers, schedule, and sponsors.
Event stage setup with a large screen displaying a promotional message about women and worth, featuring logos, hashtags, and instructions to hang out during a break. Three beige chairs and a small table with bottled drinks and a flower arrangement are in front of the stage.
Conference registration desk at Women and Worth Summit 2020 with people checking in and signing in, and a large sign showcasing event details.
A woman with curly hair and glasses sitting at a marble conference table with two laptops, a remote, and brochures for the Women and Worth Summit 2020. She is using a MacBook with a website displaying a blue and gold logo.
A panel discussion at a Women and Worth Summit showing four women seated on stage in front of a large screen with panel information. The screen displays headshots and titles of four women, with the title 'Beyond Thriving in a Male-Dominated Field'. The panel includes a moderator and three panelists, engaged in conversation.
Two women smiling and posing for a photo at an event with a blue backdrop that has a logo and the words "Power Forward."
Panel poster for Women and World Summit with three women: moderator Emily Cegielski, Vanessa Barboni Hallik, and Fatma Collins, with their titles and organizations, on a beige background with a logo in the top left corner.
Panel discussion at a Women and World Summit event, featuring four women. The panel's theme is 'Taking the Loneliness Out of Being a CEO.' From left to right: Cate Luzio, moderator and founder of Luminary; Rachel Drori, CEO and founder of Daily Harvest; Sandra Campos, CEO of Diane von Furstenberg; Michelle Cordeiro Grant, founder and CEO of Lively.
A stack of papers featuring a conference program titled 'Women and North Summit' with a subtitle 'Power Forward' dated March 5, 2020, and held at the Nexus Club.
Open magazine with a double-page spread. The left page has text about women and worth, with the title 'Women and Worth' in large font. The right page features a woman in a black dress and black shoes, with her legs and feet visible, emerging from behind a pink rectangle on a navy background.
Open magazine with two pages showing an agenda for a conference or event, including schedules, session titles, speakers, and times with some text highlighted in colored boxes.
Open magazine displaying photos and names of multiple women speakers, with their titles and organizations, under the heading 'SPEAKERS'.
A smartphone displays a social media post from Worth Media Group about groundbreaking women in 2024, featuring a woman in a grey blazer and blue shirt.
Magazine spread featuring a woman with long brown hair, wearing a white top, and smiling, on the right page. The left page has a dark blue background with text about women's progress and achievements in 2020.