Women & Worth was launched as a new sub-brand under Worth—built to spotlight women leading in wealth, leadership, and impact.

As Art Director, I developed the entire brand system from the ground up—establishing a look and feel that was elegant, powerful, and purpose-driven, while aligning seamlessly with the authority of the parent brand.

My role spanned strategy to execution:

• Built the full sub-brand identity: logo, color palette, typography, and visual guidelines

• Designed and art directed the Women & Worth annual magazine issue—from cover to feature spreads

• Created the brand system for the podcast and social campaigns

• Led creative for the annual Women & Worth event, including print collateral, digital assets, social campaign, and on-site signage

This identity set the foundation for a high-impact platform—one that carried across editorial, digital, and real-world experiences with consistency and clarity.