Layouts — Amy Petriello

magazine, book, and newspaper layouts

Launches, redesigns, creative direction, art direction and design

artists magazine

I redesigned Artists Magazine around the theme of "How to Live an Artful Life". The look: accessible, aspirational, modern, bold, classic and timeless. I concepted and designed monthly covers- featuring commissioned original artworks-as well as designed all pages in the magazine.

I commissioned still product photography for the article and also had the photography create a stop motion video for web and social, using the products.

worth magazine

I redesigned Worth magazine - targeted to leaders across business, finance, tech, innovation and society - with the new brand strategy of “Worth: Beyond Wealth.” I designed all covers and interior pages for the monthly magazine, hired and art directed illustrators, photographers and freelancers, and provided web-optimized visuals.

Social media treatment for the Gift Guide

Cream Black Soft Edit Magazine Mockup Instagram Post (2).png

luxury magazines

I designed several monthly luxury magazines covering lifestyle, fashion, art, culture, celebrity, beauty, watches, automotive, and travel. In addition to layout design, I hired and art directed illustrators, freelancer designers, and in-house designers. I launched Michigan Avenue magazine with an original look, and redesigned Ocean Drive, Aspen Peak, and Capitol File magazines. The publisher, Niche Media, is now part of Modern Luxury Media.

the new zealand herald newspaper

Designed feature pages and covers across fashion, beauty, home, food, travel, and entertainment sections for New Zealand’s largest daily newspaper and its weekly magazines. I redesigned an award-winning Travel section that won the 2006 Qantas Media Award for Best Travel Section.

Cover page for the award-winning weekly travel section

Cover story continued. Page layout in the weekly travel section.

Cover page for the award-winning weekly travel section. I directed an in-house illustrator on the concept and style for the illustration.

Cover page for the weekly travel section (pre-redesign)

Cover story continued. Page layout in the weekly travel section (pre-redesign).

Cover page for the award-winning weekly travel section. I created this illustration montage in Photoshop.

Page layout in the weekly travel section.

Money section opener. I directed an in-house illustrator on the concept and style for the illustration.

Cover of the weekend entertainment magazine TimeOut

Cover story for TimeOut. I scanned duct tape and silhouetted it in Photoshop to create a grungy look for this story on the band Garbage

Layout from the weekend entertainment magazine TimeOut

Cover for the weekend in-depth features magazine Canvas

Cover story layout for the weekend in-depth features magazine Canvas

Layout for the weekend in-depth features magazine Canvas

Cover concept and design for the weekly TV guide e.g. I drew palmistry lines and TV show names on my hand and directed a staff photographer on how to shoot the image, to convey the idea of telling fortunes.

Cover for the weekly fashion section Viva

Burda style magazine

I launched the U.S. edition of BurdaStyle magazine (4M+ monthly readership across 99 countries) following the German brand guidelines, and extended the brand to the web, books, and more.

books

I've designed and art directed fully illustrated books for visual artists, crafters, and general lifestyle. Imprints include: Interweave Books, North Light Books, IMPACT, Adams Media and self-publishers.