Creative direction for a branded content series

Wiley wanted to spotlight the people behind the brand—real researchers, educators, and innovators shaping the future. I led creative direction for a branded content series that framed them not as spokespeople, but as the story.

From pitch to post, I shaped the look, tone, and rhythm across every element: set design, title system, photography, and motion. We built a world that felt editorial, intimate, and human—reframing Wiley as a humble champion of those doing meaningful work.

The guiding principle? Make the brand invisible—until it feels like a trusted presence.

My role:

• Concept development and visual treatment plan

• Visual tone, title system, and motion graphics

• Art direction for interviews + portraits

• Social cutdown strategy