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Burda Style U.S. Brand Launch

In 2014, I helped to launch the North American edition of BurdaStyle magazine – the world’s biggest creative fashion magazine with a monthly readership of over 4 million sewers in over 99 countries – and BurdaStyle.com, the largest DIY fashion and sewing community in the world, with over 1 million registered members and 7 million page views a month. The New York Times called it a “Facebook for sewers.” 

Top - German logo; Bottom - U.S. logo

Top - German logo; Bottom - U.S. logo

Key to the project was working within strict international brand guidelines, but tweaking the look for U.S. tastes. BurdaStyle's aesthetic is upbeat, deliberately simple, with lively and colorful photos and design. For North America, we narrowed that focus to the young, female DIY audience. Our ethos was: fresh, stylish, clean, vibrant and happy, communicating the message that "you can do this".

This multi-platform brand aimed to teach sewing and reach DIY lovers across all platforms.

This multi-platform brand aimed to teach sewing and reach DIY lovers across all platforms.

I art directed freelance designers, in-house designers, and web editors who worked on BurdaStyle social media, events, video, e-commerce, and books.

I designed original graphics for print and digital editorial, online education and e-commerce – the three cornerstones of the business model.

I designed original graphics for print and digital editorial, online education and e-commerce – the three cornerstones of the business model.

Left - German magazine; Right - North American magazine

Left - German magazine; Right - North American magazine

I redesigned the international edition of the monthly magazine for the North American audience, and designed the magazine each month.

I also became primary touchpoint of "the Burda look", and created both the media kit and brand guidelines.

I also became primary touchpoint of "the Burda look", and created both the media kit and brand guidelines.

I designed all house ads for print and web.

I designed all house ads for print and web.

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I also designed advertorials, working closely with sales reps and clients.

I also designed advertorials, working closely with sales reps and clients.

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