I was brought on board to rebrand artistsnetwork.com and all of its associated print brands in 2017. Artists Network is the premier online resource of artists, makers and those looking to bring art into their lives. The website reaches over 500,000 visitors a month (750,000 pageviews).
The redesign was part of a 360-degree rebranding that encompassed video, e-commerce, social media, books, flagship magazine Artists Magazine (60,000 circulation) and sister magazines Watercolor Artist and Pastel Journal.
I designed all new logos for the brand that met the aesthetic: aspirational, modern, bold and classic.
From there I created a branding style guide and a video style guide and distributed these company-wide. I was the point person for all Fine Art branding questions.
With a new digital-first philosophy, content is developed across all channels.
I designed the print layouts, social media graphics and web graphics for multi-channel, sponsored content like "Color Story".
We utilized video to create sizzle reels for our original editorial content, such as cake decorating with Ron Ben-Israel...
...and flower design for The Metropolitan Museum of Art
I am responsible for branding across all touchpoints: event signage, social media and web, video, and print.
The redesigned Artists Magazine launched in January 2018, and reinvigorated newsstand sales with a sell-through of 30%, as well as increased advertiser interest.
Advertorial packages were also introduced, to increase revenue
For more Artists Magazine layouts, check out the Magazine + Book Design section
Following the success of Artists Magazine, I redesigned Watercolor Artist (40,000 circulation), working with an edit team in Cincinnati. I handed off the reins to them post-launch.